Ines Lopez

I’ve heard a lot about people that started their businesses and clients came in, even from no where. Without marketing they found a client base. That has made me reflect a lot about marketing and what lessons are part of the process of a sole-entrepreneur.

Because if someone can get clients without marketing that is proof enough that it can be done. The universe is abundant and marketing while part of business operations doesn’t become a must like we are now told. (I am not saying is not valuable, is that it is not mandatory for some, so there should be a choice there)

In the process of understanding this dilema I tried to overly simplify it. I started thinking the issue was whether you were an extrovert or an introvert. I became stressed about the amount of people I knew and whether I had to be more of an extrovert. Extroverts have an easier time and actually enjoy talking to others so perhaps that is what makes the whole business promotion easier. The more people you talk to the higher the chances to get known.

But that does not account for the fact of a video going viral for example. And you can talk to a lot of people but that doesn’t mean they would like what you do or like you enough to invest in what you do. So when I think about it on an energetic level there must be something else going on right? I guess it’s a curse and a blessing that I am not able to see a 3D event just as a 3D event, I always go into the energy behind it

So if being an extrovert is not an issue, what could be? Surely one of the first answers that comes to surface is that there are limiting beliefs playing up. I believe we are always manifesting so if your business and life is going in a particular direction there is something at play. And yes there can be and there can be several:

doing business is hard

businesses take time to grow

marketing is required to get yourself known

But even those limiting beliefs are just a layer to go into. They don’t hold the whole truth. Behind those limiting beliefs I found there are two core feelings in disguise: worth and safety.

If you don’t feel your own worth you are not going to be able to feel safe showcasing yourself. You will be sabotaging anything you do unconsciously because of the fear of being exposed, not feeling good enough, being criticised or judged for your service or creation.

If you don’t feel safe within yourself you are going to have a huge wall around you to keep yourself invisible. So no matter what you say or do, what you offer you will do it from a place of not truly wanting for others to see it and thus very few people would and the business won’t move

I am certainly not discovering fire here . Many people talking about abundance, money and manifestation talk about worth and safety in some degree. I haven’t found many that talk about the two concepts though, only Victoria Washington (House of We) comes to mind.

If I had to advise someone on what to focus on to make their business grow I would say safety. If you feel safe it will be easier to cope with criticism or judgement in your business, if that shows up. You will be able to see it as an experience of your business adventure rather than a threat to your existence and your creativity.

Because I don’t believe everyone that has a successful business (and by successful I mean being able to have a comfortable living and enjoy what they do) doesn’t doubt about themselves. I think worth is part of the journey of many successful people, even if they are not consciously aware of it. I’ve met very talented and even successful people with a huge impostor syndrome for example.

And I even believe some people are able to sell themselves even knowing that what they are offering is not that great. Cause I have seen that too! So that takes pressure off from the worth aspect.

So that leads me to the point of without safety nothing works. Without safety you want to remain alone and that is not a great way of putting something out there for others to benefit or enjoy. You may not be aware of it. Safety is not something easy to spot.

The big questions is how to work on your safety? It is such a primal emotion that all the limiting beliefs and patterns associated with it are truly tangled in the mind and behaviours, at least it has been for me.

There are energetic things you can do.

connect with Mother Earth, feeling roots coming out of your feet and tapping into the divine feminine energy that like a mother helps their children to feel safe. Hugging a tree also can do wonders

there is the self-awareness route of exploring what moments in the past made you feel unsafe and reprogram yourself so you don’t feel that in such intensity anymore

tapping into the polarity of the safety feeling and mentally moving yourself through it. If you feel unsafe, give that intensity a degree and set the intention of reducing it one degree per second, hour or day. Whatever timeframe you want to use would get you closer to feeling safe

Tackling it from the energetic side first may give you some clarity to be able to introduce the power of your mind into the mix.

It is very good and necessary sometimes to work with our emotions, our inner children and being kind to how we are feeling. But at some point we need to be the adult and put our biggest tool, our mind, to work. Once you are more familiar with the feeling of feeling safe you can start working with your mind and do statements that would help you raise your vibration and keep away all of those patterns and behaviours that you had engrained with the lack of safety. Not allowing the old thinking to circulate in your body anymore. Perhaps using sentences like

I am safe

I can overcome anything that comes my way

And if you want to focus on the relationship between safety and your business

I am safe being visible

People buy what I offer (this is to counter act the fact that your invisibility caused people to stay away and your brain has taken that as a given, that people don’t buy, but it was just a limiting belief product of your lack of safety, so now is time to reprogram yourself)

Having struggled with safety has probably created all sorts of beliefs about life and business in your system. I did for me. These tips are tools I have used in my own journey to safety and I hope they can help you too.

A last note: anything that is in your mind can be changed. if you have negative thoughts about your business, sales, prospecting, etc. Do the work to change their polarity. You don’t have to live with a mindset that brings you down. You can choose whatever mindset you want

Setting your mind into abundance, visibility, safety and expansion on purpose, while keeping yourself emotionally safe is the best medicine I found to boost my business. I’ve seen how the repetition of the simple sentence “People buy what I offer” has lead to far more visibility for my business for example.

I hope these words can help you in your journey to safety and your business should you have one.